Location
{ About the project }
Area
Status
Project author
Almaty, Kazakhstan
20 m², 7 m², 6 m²
realized
Vassilyadi Marina, Graphic Designer Vassilyadi Marina
photoshoot was not held
Photographer
Task and starting point:
In 2021, an experienced retailer contacted our bureau. They specialized in retail sales of mobile accessories, gadgets, and SIM cards. Their existing retail points needed renovation, and the brand required a complete refresh to reach a new level in the market.
The scope of work included developing a new logo for the brand, redesigning an existing retail space, and creating design projects for two new retail points — a boutique and a retail island. Later, a brand presentation was also developed for negotiations with shopping center representatives, including copywriting and design.
The scope of work included developing a new logo for the brand, redesigning an existing retail space, and creating design projects for two new retail points — a boutique and a retail island. Later, a brand presentation was also developed for negotiations with shopping center representatives, including copywriting and design.
Locations where the TELESTAR retail points were designed:
– ASIA PARK shopping mall
– CITY PLUS
The boutique unit had an irregular trapezoidal shape, with the narrowest part at the entrance and a mirrored glass façade at the back.
– ASIA PARK shopping mall
– CITY PLUS
The boutique unit had an irregular trapezoidal shape, with the narrowest part at the entrance and a mirrored glass façade at the back.
The boutique was developed in a unit within the renovated CITY PLUS shopping center.
The space had an irregular trapezoidal shape, with the narrowest part at the entrance and the rear ending with a façade made of mirrored glass on the outside.
It was decided to cover the glass façade with built-in retail furniture by integrating it between the metal structures, and visually aligning the space geometry in the reception zone.
We placed the main display line along the wall between two technical columns. A small central area was left for additional retail fixtures, and we used this to design a stand for hanging products and a display case, including a section for netbooks.
The space had an irregular trapezoidal shape, with the narrowest part at the entrance and the rear ending with a façade made of mirrored glass on the outside.
It was decided to cover the glass façade with built-in retail furniture by integrating it between the metal structures, and visually aligning the space geometry in the reception zone.
We placed the main display line along the wall between two technical columns. A small central area was left for additional retail fixtures, and we used this to design a stand for hanging products and a display case, including a section for netbooks.
{ Planning }
About the Interior:
The interior was designed in a modern Scandinavian style. The color scheme was based on a contrast between deep blue and yellow, combined with white and the texture of light wood.
Practicality, modernity, eco-friendliness, and comfortable customer experience — these were the principles forming the visual identity of the brand.
It’s worth noting that before the retail points were designed, a new logo was created for the brand. At this stage, the color schemes and philosophy were defined, which then formed the basis of the interior design.
Practicality, modernity, eco-friendliness, and comfortable customer experience — these were the principles forming the visual identity of the brand.
It’s worth noting that before the retail points were designed, a new logo was created for the brand. At this stage, the color schemes and philosophy were defined, which then formed the basis of the interior design.
The second retail format developed for the TELESTAR brand was a 2x3m retail island to be placed inside the shopping hall of ASIA PARK mall.
The third retail point had already been operating for some time. Our task was to rebrand the existing equipment with minimal structural alterations.