In 2021, an experienced retailer contacted our bureau. They specialized in retail sales of mobile accessories, gadgets, and SIM cards. Their existing retail points needed renovation, and the brand required a complete refresh to reach a new level in the market.
The scope of work included developing a new logo for the brand, redesigning an existing retail space, and creating design projects for two new retail points — a boutique and a retail island. Later, a brand presentation was also developed for negotiations with shopping center representatives, including copywriting and design.
Locations where the TELESTAR retail points were designed:
– ASIA PARK shopping mall
– CITY PLUS
The boutique unit had an irregular trapezoidal shape, with the narrowest part at the entrance and a mirrored glass façade at the back.