Location
{ Aida KaumeNOVA. About: }
Area
Status
Project author
Team
shopping mall “DOSTYK PLAZA” in Almaty, Kazakhstan
40 m2
realized
Anna Kozhevnikova, Marina Vassilyadi
Anna Kozhevnikova, Marina Vassilyadi
Photographer
photoshoot was not conducted
Aida Kaumenova is a Kazakhstani fashion designer who has achieved fame not only in Kazakhstan, but also beyond its borders.
She has several dozens of author's collections pret-a-porter de lux, as well as working with Astana Opera, designing clothes for Olympic athletes and stars of domestic show business. Speaking about Aida Kaumenova, we cannot fail to mention her brand boutique located on the second floor of DostykPlaza.
We had a task to create a cozy light modern boutique, worthy of presenting “pret-a-porter de luxe” products and meeting all the requirements of the shopping center.
She has several dozens of author's collections pret-a-porter de lux, as well as working with Astana Opera, designing clothes for Olympic athletes and stars of domestic show business. Speaking about Aida Kaumenova, we cannot fail to mention her brand boutique located on the second floor of DostykPlaza.
We had a task to create a cozy light modern boutique, worthy of presenting “pret-a-porter de luxe” products and meeting all the requirements of the shopping center.
{ Layout }
In the back of the room we placed a reception area with a room for pre-sale preparation of goods and a fitting room of 1.6m2. The sales area occupied 35m2. The visual center of the sales area we made a circular installation with hangers and exhibition cascade of shelves for products, smoothly passing from the back side into a sofa-banquette for customers. Along the walls there is a trade equipment for the main exposition of the range of dresses and suits, as well as jewelry accessories. Mannequins are placed in a small number on the showcase, not blocking the visibility of the whole interior of the boutique with all the presented goods.
About the interior
Coziness of the interior is given by the general color scheme, predominantly light, on the floor porcelain stoneware in a design under light wood, on the walls barely noticeable pastel shade, equipment in white matte color. Contrast and dynamics of forms in the interior set the brand colors black and white. For the airiness of the racks for clothes made very light, they are made of wooden bars with painting, with the addition of forged elements. Hangers on the equipment are very simple and light, allowing you to hang clothes as shoulders sideways, and facing the customer.
In the center of the boutique podium for demonstration of items from the new collection of clothes, over it we made an accent with the help of a light panel on the ceiling. The light panel was made to order according to the designer's drawings. A sofa-banquette for visitors is integrated into the central podium, facing the reception, which helps to provide individual service to the customer. Behind the reception Aida Kaumenova's brand emblem is stenciled on the wall.
Implementation
The boutique is equipped with high-quality and adaptive lighting that does not draw attention to itself.
Our bureau carried out not only the design project of the boutique, but also engineering design and turnkey implementation with the support of partners.
The opening of AidaKaumeNOVA boutique in DOSTYK PLAZA shopping and entertainment complex took place in 2014.
Our bureau carried out not only the design project of the boutique, but also engineering design and turnkey implementation with the support of partners.
The opening of AidaKaumeNOVA boutique in DOSTYK PLAZA shopping and entertainment complex took place in 2014.