Location
{ About the project }
Area
Status
Project author
Team
shopping center “PASSAGE”, shopping mall “ADK”, Almaty, Kazakhstan
45 m2, 45 m2
realized
Vasilyadi Marina
Vasilyadi Marina
Photographer
photoshoot was not held
We were approached by the producer of singer Kairat Nurtas with the task to design the interior of KN by Kairat Nurtas boutiques, a new brand of singer Kairat Nurtas in Passage shopping center and then in ADK shopping mall. It was necessary to create a visual language for the interior based on the brand's signature colors and logo. This boutique design had to emphasize the brand's style and attract the attention of customers.
{ Layout }
A boutique in the Passage shopping center.
In the back of the room there is a warehouse of 5 m2 and a fitting area for 2 persons of 2,8 m2.
In front of the warehouse in the center there is a reception, and in front of it there is a shoe fitting area for maximum comfort of buyers and consultants.
Boutique in ADK shopping mall.
In the depth of the room there is a warehouse of 2.5 m2 and a fitting area for 2 persons of 4.4 m2.
All principles of functional division of the boutique are preserved from the first concept with adaptation to the new premises.
In the back of the room there is a warehouse of 5 m2 and a fitting area for 2 persons of 2,8 m2.
In front of the warehouse in the center there is a reception, and in front of it there is a shoe fitting area for maximum comfort of buyers and consultants.
Boutique in ADK shopping mall.
In the depth of the room there is a warehouse of 2.5 m2 and a fitting area for 2 persons of 4.4 m2.
All principles of functional division of the boutique are preserved from the first concept with adaptation to the new premises.
Boutique in the shopping center “Passage”
About the interior
The interior of KN store is kept in a modern style with elements of art deco. Strict laconic forms and contrasting classic colors delimit the space into zones, accentuate the visitor's attention to the products. The sales area is divided into men's and women's zones, as well as provided for the display areas of bags and shoes. The shoe cabinet is made around the sofa in the center of the sales area, which makes viewing and trying on shoes very convenient, and the interior solution is aesthetic. Part of the trade equipment is designed from modular systems, which allows to adapt the equipment to the assortment and dimensions of goods. The design of the boutique is developed taking into account unification and scaling to other premises, materials are selected available in the medium price segment.
Boutique in the shopping and entertainment complex “ADK”
Projects realized in 2013
The concept of the boutique reflects the style and uniqueness of the artist himself, offering customers not only quality products, but also an atmosphere that matches his image.
Using elegant and modern design elements, a space is created that emphasizes the individuality of Kairat Nurtas' brand, making buying clothes not just a process, but a real aesthetic experience.